Gulbis, like Trump, now has her own television show. The Natalie Gulbis Show made its debut Tuesday on The Golf Channel, a reality show that will feature scenes from her life off the course, including her swimsuit calendar photo shoot and her FHM men's magazine shoot.
Trump knows something about star making, and as host to the LPGA's season-ending tour championship he is witness to an emerging era that holds much promise for women's golf.
The tour's future hinges on developing all its potential new star power.
The ADT Championship, the season-ending event for the tour's top 30 money winners, begins today showcasing storylines tour officials hope will fuel an unprecedented surge in the LPGA's popularity.
Annika Sorenstam, 35, is at the height of her power and tearing through the tour's record book.
Fellow Hall of Famer Karrie Webb, 30, fresh off Monday's induction, is aiming to regain her championship form.
Miami's Cristie Kerr, 28, has her hands full in a battle for the title Best American Player with rookie Paula Creamer, 19.
Gulbis, 22, is showing she has more to market than her model looks with a breakthrough victory appearing imminent.
And while Michelle Wie, 16, isn't here, she continued her ascent this season as a phenom capable of luring legions of diverse new fans with her bold dream of someday playing both the LPGA and PGA tours. An American of Korean descent, she appeals to a huge international audience, including Asians already captivated by gifted South Koreans joining the tour.
Plus, there's Morgan Pressel, 17, poised to announce today in Boca Raton that she's turning professional five months after she nearly won the U.S. Women's Open and three months after she won the U.S. Women's Amateur. She will join Japanese phenom Ai Miyazato at LPGA Tour QualifyingSchool in two weeks.
"The tour is the healthiest it's ever been, without question," says 17-time LPGA winner Dottie Pepper, an NBC and Golf Channel analyst.
So where does the tour go from here?
"The challenge is mainstreaming the product," Pepper said.
That means selling LPGA stars to audiences beyond golf fans.
Enter Carolyn Bivens, who succeeded Ty Votaw as LPGA commissioner two months ago.
Bivens, a marketing expert who made her reputation as a USA Today executive and as president of Initiative Media, the largest media services agency in the United States, has the job of selling the tour's new assets to corporate America and beyond.
"Her challenge is taking advantage of a period of time when you really want to maximize your growth potential," says ADT Championship Director of Community Relations Judy Dickinson, a four-time LPGA winner.